Let me start by saying that this IS NOT a post about growing your email list by thousands upon thousands of subscribers. That's a great goal for some bloggers and solopreneurs, but for most of us, we're just trying to get to the first 100 or maybe even 500 subscribers…because that alone is a huge milestone. HUGE.
I myself currently have an email list for Teach & Flourish that hovers right around 500 subscribers. So no, I'm not one of those online entrepreneurs with a MEGA-SIZED email list, but guess what? I'm okay with that.
So far, my email list growth has been steady. In fact, I'm actually pretty geeked about my progress because the large majority of my 500 subscribers were accumulated in 2016, using ConvertKit as my email marketing provider and testing out various list-building strategies.
Once upon a time, I worked as a marketing liaison for a local college in a small southern city. My biggest responsibility was writing and sending emails to potential students on a weekly basis. To do this, I used MailChimp–and MailChimp was my life for two years.
Naturally, when I started my first personal blog in 2014, I gravitated towards MailChimp as my email marketing tool of choice.
Then, in 2015, I came across an article about ConvertKit and I kid you not, my little semi-tech savvy heart skipped a beat! I jumped ship from MailChimp to ConvertKit faster than my kid accepting an offer of free chocolate cake.
In terms of tech tools, switching to ConvertKit was one of the best business decisions I've made. While MailChimp certainly served my needs at the time, as I graduated to becoming a serious professional blogger/online entrepreneur I needed a tool that would help position me as so.
In this post, I'm sharing 10 reasons I'm absolutely crazy about ConverKit for bloggers and solopreneurs. If the reasons I list out below convince you to join the party, be a doll and use my referral link to join and share this post with your friends! Thanks in advance 🙂
9 Reasons I'm Crazy About ConvertKit!
- I am semi-tech savvy at best, but ConvertKit makes me feel like a FREAKING email rockstar! I know for so many solopreneurs learning all the tech tools can be overwhelming and complicated. ConvertKit has functionality that allows you to get started with the basics and learn how to use more of the functions as you go.
- Top female solopreneurs I admire like Michelle at Making Sense of Cents and Regina at ByRegina are using ConvertKit to run their email marketing. These women are successful, BIG-TiME bloggers in their niches. If they entrust their email list and communication avenue to ConvertKit, then I'm on the right track and following in great footsteps. I actually have the pleasure of being in a Facebook group with Michelle and she herself said in a comment, “I didn't understand email marketing until I started using ConvertKit.” Success leaves clues people…this is one!
- You can easily create landing pages using ConvertKit. That's right! For those of you who shiver in your boots at the thought of using LeadPages, you can use ConvertKit as both your email marketing provider and as a way to create landing and sales pages. Heck, you may simply not have the resources available right now to make the investment in LeadPages, so I'm all for keeping it simple and knocking out two birds with one stone by using ConvertKit.
- Organizing and categorizing your subscribers into groups is a breeze. This is important because when a reader opts-in to your email list, you can automatically tag and label them so you know where they came from and access these groups for customized emails in the future.
- You can easily CREATE A FREE EMAIL COURSE to help give value to your readers and grow your email list in the process. Email courses are HOT right now. Last year, I used ConvertKit to build a 5-day email course about self-publishing and a 30-day email course about positive thinking. It was incredibly easy to set up because ConvertKit provides a ready-made template for you to easily use to set up your first sequence of emails.
- You only get charged ONCE for a single subscriber regardless of how many different ways you tag them inside your ConvertKit account. For instance, some email providers will count 1 subscriber 3 times if you have them included on multiple lists within your account. So if a subscriber signed up for your freebie on blogging, then again for a freebie on book publishing, and then signed up for your free email course, that 1 subscriber would in effect be counted as 3 people on your list. With ConvertKit, it doesn't matter how many different “tags or labels” you give to your subscribers or how many of your freebies they sign-up for. 1=1 and that's that.
- I can automatically send my subscribers my “incentive” ebook, checklist, worksheet, or other types of pdf opt-in with a very simple set-up process. Basically, all I have to do is set up a new form and upload the pdf incentive and in less than 5 minutes I've ready to rock and roll!
- Seamless integration with WordPress. Need I say more?
- The Customer Service is AMAZING! After previously using a platform where the only customer service agent was a joke-telling monkey who directed me to FAQs, I was delighted to actually be able to live chat with customer service team members on ConvertKit. Once, even Nathan, the founder himself gave me some feedback on one of my opt-ins and helped me understand how to boost conversions. Needless to say, I WAS IMPRESSED!
So, I actually tried to come up with a 10th reason so this post could have an even number of reasons, but the truth is that the above is the honest truth about my thoughts on why more solopreneurs and female entrepreneurs should be using ConvertKit (also, 9 is one of my favorite numbers so this worked for me).
If you want to learn a little bit more about Email Marketing and how to use ConvertKit, here are some resources:
- Download the free Guide to Email Marketing.
- Check out these examples of how I use ConvertKit to build landing pages for email courses and to give away digital workbooks.
No matter what tool you decide to use for your email marketing, have fun with it! It will likely become a big part of the way you run your online business so make sure you love it! Let me know what tools you're using to build your email list. Comment below!