Recently, as I chit-chatted with one of my coaching clients, she came right out and admitted that she had a fear of emailing her list.
Why? Well, it had been so long since she last emailed them, she wasn't sure what to say or even how to explain her absence.
Have you ever felt like this?
Maybe you are afraid to email your list because…
- You haven't emailed them in several months and you think they may not even remember who you are.
- You don't know what to write or how to even speak to them–do you need to be serious or should you be fun and witty.
- You think they probably get enough emails from other people trying to sell them stuff, so they don't need an email from you trying to do the same thing.
I know exactly how you feel.
When I first started building my email list, I was so caught up in the process of “building” that I didn't really take the time to actually email the wonderful readers who were opting into my list.
I even thought I had to reach some magical list number before I could even warrant having a legit list of readers.
Weeks would go by without me connecting with my readers, then I would feel bad about having been so disconnected and fearful of sending the next email.
You must change your perspective on why + how to email.
I've had to adopt a new mindset about emailing my list. I think about it like this…
First of all, what's the point in going through the trouble of building a list, if you are not going to keep in touch with them? It requires entirely too much effort to be done without purpose.
Second of all, people generally realize that when they give you their email address–in exchange for your freebie or lead magnet–you will be emailing them periodically; heck, they probably even expect it!
If you think about those two points, it should start to make you feel better about why you have the thumbs up to email your list.
The next issue to tackle is how to best communicate with them.
The best approach that I've found is to chat with my email subscribers in the same way that I would chat with one of my close friends.
This means sharing interesting stories (or maybe even a little gossip), not always using proper grammar, throwing a few ‘colorful' words in here and there to make a point =), and keeping in touch on a regular basis.
Recently, I purchased a book called Inbox Invitation from blogger Sarah Mueller. The books is all about simple strategies you can implement to have an easier time blogging for income.
One of my favorite takeaways from the book is that Sarah believes that “having a reader's email address is like being invited over for coffee.” What a great analogy!
I absolutely LOVE this analogy!
Think about it, when someone invites you over for coffee, it's likely because they want to…
Chit-chat with you.
Learn more about what's going on in your life.
Tell you about their life.
And build a connection.
So, my best advice to you is to approach your email list like a coffee date.
Be yourself. Be conversational. Be authentic.