Welcome to my February business planning and goal-setting post. One of the truths that I’ve come to believe is that you can write your life into existence! As a part of my goals this year, I’m writing a monthly post to share my action plan for my online business. My thought process behind this is two-fold. First, it’s a way to hold myself accountable. Second, I think that by sharing my monthly planning strategies, successes, and failures it will help inspire creativity in the solopreneurs who read Teach & Flourish. Before we get to the details, I’d like you to know a few truths about me…
- I’m an idea generating machine! Over the past decade, I’ve come up with more business ideas than I can count. These ideas have ranged from purses with solar-powered charging units for mobile phones to virtual wedding planning services.
- I’m a professional daydreamer. I love to sit quietly with a cup of coffee and my journal or even in a steamy hot shower and daydream about all the possibilities that are out there for this life of mine.
- I absolutely believe in the power of the mind to manifest the things you want in this life, and that if I put myself in creation mode rather than competition mode I can help more people in this world, while also attracting what I want for my life.
So basically, I’m an idea-generating, positive thinking daydreamer who wants to make an impact on this world.
The only problem with this is that simultaneously I’m also terrible at consistency and execution! In order to become a better solopreneur, I had to get more organized in my life and business. That meant actually sitting down (regularly) to do some business planning and goal-setting. Now, I won’t bore you with a bunch of statistics, but it comes down to this:
People who create written goals (and regularly revisit those goals) are more likely to find success in the things they want to accomplish.
I’m a busy mom of twin boys. I’m a writer and book publisher. I run this website teaching lovelies like you what I know about starting a creative business. If I didn’t take the time to create written goals and action plans, I’d be a CRAZY PERSON–Literally out of my mind from disorganization and overwhelm.
This year, I’ve decided to take my business planning and goal-setting one step further by sharing my goals and business planning strategies here on my website once per month. For now, these posts will not include income goals, but I will do my best to share my growth strategies and give updates on my progress in hopes of inspiring all of you and showing you that it’s okay for your online business to be a work in progress (because that’s definitely what my business is right now).
So how did I do in last month?
If you didn't get a chance to read my business planning post for January, click here. Here's a recap of the goals I accomplished, the goals I fell short on, and the lessons I learned during the month.
Create and publish 5 blog posts–one each Tuesday. (Success!)
Miraculously, I ended up publishing 7 blog posts during the month–pretty amazing, right? I couldn't believe it myself when I went back to double check my numbers.
My original plan was actually to publish a new post every Tuesday. However, there was at least one week when I simply was not in the mood to really write or publish anything on a Tuesday–so I didn't. But on the flip side, there was a week that I wrote 3 posts in just a few days.
The thing that this exercise made me realize is that trying to write and publish a post every Tuesday felt like busy work. It wasn't as fun or motivating as I thought it was going to be. Instead, I felt pressure to meet this self-imposed deadline, regardless of whether or not I felt like writing and sharing.
So, I'm scratching the plan to publish weekly on Tuesdays. Instead, moving forward, I'm going to focus more on sharing content as I am inspired to do so. I would love to share new posts bi-weekly, but I'll see how it goes in February.
Grow my email list by 100-200 people and better communicate with my readers. (Fail)
Whoa!!! I really missed the mark on this metric in January. According to my ConvertKit metrics, I only grew my email list by 17 subscribers this month. In a nutshell, I did a terrible job at marketing and sharing my content upgrades. This definitely contributed to my low email list growth.
Now, I think I did a little bit better of a job at keeping in touch with my readers. I managed to send out 4 emails during the month. Three of the emails were geared more towards affiliate products, while one was more of personal development email.
I really love writing emails that share my personal stories. Those emails still get a pretty good open rate (27% for this last personal development-focused email). For February, I will work on creating more of these types of emails than anything else.
Create new book covers for 2 of my current e-books and create print versions for both. (Fail)
If I'm being honest with myself, I knew that this goal was overly ambitious when I set it–but it did, however, light a small fire under my butt and get me to work towards accomplishing it.
I was able to work on the new book cover for my Create Awesome Lead Magnets book. I haven't published the new cover to Amazon yet, but here's a sneak peak at my work:
Create 1-2 new tutorial videos for my favorite business tools. (Fail)
Goodness gracious! It's starting to feel like I'm writing a lot of “fails” in this blog post. But the truth hurts sometimes. Creating these new tutorial videos didn't even come close to happening. I spent a little bit of time brainstorming ideas for my new tutorials, but no implementation whatsoever.
Grow my Pinterest traffic to my website. (Success!)
Yay!!! This was a big win for me! I started the Pinterest to Profits course by McKinzie Bean and it is really helping me to make strides in my Pinterest traffic game plan! I haven't quite finished the course yet, and I have A LOT to implement, but so far so good!
Here are 3 ways I succeeded:
- Created at least 2 pinnable images for about 99% of my most popular posts.
- Did a fairly good job of scheduling out my Pinterest Pins via Tailwind to help save my time and increase productivity.
- Applied to 5 large group boards and got accepted to 1 (so far)
Personal and Professional Development Goals (Mostly Success!)
While I wanted to work 20 hours or less per week on my business, I'm simply not there yet. I did go on a weekend trip to Louisiana and forced myself to leave my laptop at home. I was able to focus on spending time with my family instead of worrying about my business.
Leaving my laptop behind also allowed me to hit another one of my goals for the month–reading the book The Alchemist. This was a book I started a few months back. Finally, I took the time to finish reading it during my travel.
Last, but not least, I prepared for Elite Blog Academy that is getting started soon. Ruth sends out pre-assignments via email. I have been diligent in completing those assignments. Can't wait for this program to kick-off this month!
Top 3 Most Popular Posts on TeachandFlourish.co last month:
I thought it would be cool to start adding my most popular posts to these monthly business planning blog posts. It's good to track which content is working well. Success leaves clues so take what's working well and make more of it! Here are my top posts based on my site statistics.
Here are my February Business Goals and Strategic Ideas:
Narrow my target audience. As a part of Elite Blog Academy, I've been challenged to really narrow my target audience so that it's crystal clear who it is I'm writing for. I'm not going to lie and say this will be easy. I've been slowly focusing in on a particular audience, but I can still feel the hesitancy and urge to go broad. However, I know that broad really doesn't work when it comes to helping people and sharing my message.
Brand my website with a custom logo. I've already set my eyes on a logo style I love. It's vibrant and will help set the tone for my website.
Write blog posts that include both technical and personal development tidbits. I really want to do a better job of mingling life & biz advice on my blog. I don't want to have to choose one over the other. So, I'm going to try both and see how it goes.
Upload the new book cover for Create Awesome Lead Magnets and create the print edition. This goal is a roll-over from last month. Instead of trying to get two books done, I will focus on getting the first one finalized.
Grow my email list by 100 people. To do this, I will have to finish creating my other content upgrades and do a much better job of promoting these content upgrades via Pinterest since this is the ONE traffic source that I am dedicating my attention to for the next 6 months.
Double my website traffic from January. Like I said above, I'm working hard on my Pinterest traffic strategy. Instead of spreading myself thin trying to grow using multiple platforms, I invested in myself and my business with the Pinterest to Profits course, and I'm working to skyrocket my website traffic from Pinterest.
Read a new book for personal pleasure. Since I spend a good deal of my time online, reading things related to business, my goal is to read more books for personal development and pleasure as a hobby.
So there you have it folks–my business goals for this month! I’m uber excited about what this year has in store for me! I can’t wait to share my results with you next month.
What about you? What are your business/blog goals for this month? How did you do last month? Leave me a comment and share!