When you're a solopreneur, it's incredibly easy to fall into the trap of trying to know—and do—it all on your own instead of hiring a team to help.
You know there are a lot of moving parts that all have to be managed including your website, shopping cart, email marketing platform, videos, content writing, and the list goes on and on.
Here’s where many new and even some established online business owners (myself included) fall down. We try to bootstrap everything.
Need a new website? Oh, I can build that myself.
Want to create more Pinterest images for your existing blog posts? Let me hop on Canva and do it on my own.
Need to create a video series? I'll just buy Camtasia; spend weeks learning it, and then even more time recording and editing the videos.
While I'm all about self-sufficiency, there comes a point in your business where you simply have to decide which tasks are giving you the best ROI, and which ones you need to let go.
Do the things that you are good at (and enjoy), and let others handle the rest.
The truth of the matter is that you’re wasting valuable time and energy trying to do it all yourself. If you sit down and map out what your time is really worth, you’ll likely discover that paying someone to edit your videos or update your website or even just to create Pinterest graphics for you is a worthwhile investment.
Now, I'm not saying that you don't need to know anything about the techy stuff that runs your business. You absolutely should.
What I mean is that you need to have at least a high-level view. You need to know where you’re going and have a basic idea of the steps that will get you there.
You need to know that these things are possible, but you don’t necessarily need to know how to do them all on your own.
For example, if you’re using ConvertKit or Infusionsoft, and you want to send an email with a link that, when clicked, will automatically tag the reader to a specific email list, then all you need to know is that it can be done.
You don’t have to understand the mechanics behind it or be able to set it up yourself. That’s where hiring a freelance or a virtual assistant comes in. (Oh, and if you're worried about tracking time for the team you hire, a tool like Buddy Punch can help.)
Instead of fighting with technology, try hiring a team to help you get more done in less time. It can actually save you money in the long run.
Learn what you must know to effectively run your business, and hand the rest off to someone who can do it faster and better. Then you can spend your time growing your business in other ways and focusing on more profitable business tasks.