Are you looking for a way to give your business a serious boost…fast?
Would you like to increase your email subscribers? Grow the membership in your online community? Increase your revenue AND build relationships with influencers while establishing your authority in your niche?
A year ago, there is no way I would have told you that any one marketing tactic could provide all these incredible benefits to an online business owner, but now, I can! That’s because virtual summits have proved their incredible worth to me.
A virtual summit is an online conference. A host (a business owner looking to grow their online empire!) brings together experts for interviews which are broadcast for a certain period of time online for attendees to watch and learn from.
I’d heard about virtual summits before and even attended a few in the past. I knew people touted that they were an amazing marketing tool that could really elevate my business to the next level, but I was still pretty skeptical. I mean, who wouldn’t be? What other marketing tactic do you know that can bring in email subscribers, revenue, online community members and more so quickly?
Well, I’m here to tell you that now I am a virtual summit evangelist!
In the summer of 2016, I hosted my first virtual summit, the Infopreneur Summit, which I was able to launch in just 90 days. This summit featured 27 expert guests all talking on a variety of topics related to launching an infopreneur business from scratch.
I was genuinely amazed at just how much hosting a virtual summit escalated my business.
In the course of just a few weeks I was able to bring 1,170 new email subscribers to my list.
Between sales of my summit All-Access Pass and other products sold to attendees I was able to bring in an additional $4,000 in revenue that month.
My Facebook group, the Infopreneur Community, which I had only started a few months before my summit, grew by 355 new members!
I built relationships with 27 other experts in my niche which I have been able to leverage for lucrative business partnership since my summit.
And last, but certainly not least, my authority in my niche has elevated my status, and I’ve become the ‘go-to’ infopreneurship coach! I’ve been asked to be on numerous podcasts. I’ve been asked to be on other peoples’ summits. The opportunities for further exposure keep rolling in!
I will definitely make my Infopreneur Summit a yearly event since I have seen the way that virtual summits can transform, accelerate and simply boost your business into the next level in just a few months!
Curious about the process for hosting your own virtual summit?
While launching my Infopreneur Summit, I put together a 3-phase plan that will allow anyone to launch their own virtual summit in just 90 days. Keep reading to learn more!
Phase 1: Planning
Step 1: Plan your virtual summit logistics.
When will your virtual summit be held? What are the dates of the event? How long will you allow your interviews to be aired for free before you take them down? Your virtual summit has concrete logistics that need to be clearly determined from the outset!
Step 2: Plan your virtual summit content.
What is the title of your summit? What is the main theme? What guest speakers would you like to have on your summit, and what topics are you interested in having them speak on? As the host, you are responsible for the overall creative direction of the event!
Step 3: Choose the technology you will use.
A virtual summit is an online event which will require hardware and software. You will need tools like a webcam, computer, fast internet connection, microphone, email autoresponder, landing page software, affiliate system and payment processor.
I use the Clickfunnels full suite to run my Infopreneur Summit, which I show students how to use in my Virtual Summit School course, but we also teach enrollees how to create their own technological systems by piecing them together using checkout carts like SamCart.
Step 4: Convince guest speakers to join your event.
Reach out to influencers in your field to ask them to be a guest speaker on your summit by positioning the opportunity as a collaboration. They will have the chance to gain exposure, increase their authority and grow their email list. 30 speakers is the maximum amount you should consider for your first summit.
Phase 2: Creating
Step 5: Create a sales funnel for your virtual summit.
As far as sales funnels go, the one you will need to create for your virtual summit is not too hard. It involves 4 pages: optin page, upsell page (for pitching the All-Access Pass), order page and confirmation page.
Step 6: Record the guest speaker interviews.
Recording interviews with your guest speakers is a crucial part of the virtual summit creation phase. You need to ask direct questions. You need to have great audio. You need to keep them to about 30 minutes or less!
Step 7: Prepare your virtual summit landing pages.
During the execution of your summit, which will happen at the end of Phase 3, you will need to broadcast the interviews live for a period of time. This is best done on branded landing pages which you can set up in advance.
Step 8: Prepare the membership site for those who purchase your All-Access Pass.
As a way to earn revenue during your summit, you will be offering an All-Access Pass which will give those who purchase lifetime access to a membership site where all the interviews are stored. Those who miss the free interviews after they are taken down can watch them at their leisure if they buy the All-Access Pass.
Phase 3: Launching
Step 9: Set up your affiliate program, and help your affiliates promote effectively.
By offering a financial incentive through an affiliate program for your summit to your guest speakers, you encourage them to promote your event. If you haven’t already, you need to integrate your affiliate system with your sales funnel. Then, you need to assist your guest speakers in signing up as affiliates, and provide them with all the graphics and swipe copy they need to share.
Step 10: Promote your virtual summit.
For the first three weeks of Phase 3, you will be promoting your summit to get as many attendees to register as possible. I encourage you to use all outlets available to you: podcasts, guest blogging, Facebook groups and more.
You may also want to host a giveaway. I gave away 2 free All-Access Passes in the weeks leading up to my Infopreneur Summit using the free Gleam.io application. In my Virtual Summit School program, I show you how to do this.
Step 11: Host your virtual summit!
The final week of Phase 3 you will be executing your virtual summit by broadcasting the interviews live at the designated time. Do not be late in posting them, and be prepared to handle lots of emails and questions from attendees.
Step 12: Follow-up on all important remaining tasks.
Your virtual summit might be over, but that doesn’t mean your work is! You need to make sure all purchasers of your All-Access Pass have been given access to the membership area. You need to pay your affiliates. You need to leverage your relationships with those influencers for future business partnerships.
Interested in hosting your own virtual summit?
Download my free Virtual Summit Set which contains a comprehensive ebook, 2-page planning worksheet and guest speaker checklist!
Serious about hosting your own virtual summit?
Enroll today in Virtual Summit School to get access to over 9 hours of video content, email scripts, video scripts and much more to help you launch your virtual summit in just 90 days!