Ready to create a virtual summit to grow your online business?
Would you like to increase your email subscribers? Grow the membership in your online community? Increase your revenue and build relationships with influencers while establishing your authority in your niche?
A virtual summit could could provide all these incredible benefits to an online business owner.
A virtual summit is an online conference. A host (a business owner looking to grow their online empire) brings together experts for interviews which are broadcast for a certain period of time online for attendees to watch and learn from.
You’ve probably heard about virtual summits before and even attended a few in the past. For online entrepreneurs, it’s an amazing marketing tool that could really elevate your business to the next level. What other marketing tactic do you know that can bring in email subscribers, revenue, online community members and more so quickly?
To help you get started, here are 12 steps to launch a virtual summit + suggested technology tools and resources.
Phase 1: Planning
Step 1: Plan your virtual summit logistics.
When will your virtual summit be held? What are the dates of the event? How long will you allow your interviews to be aired for free before you take them down? Your virtual summit has concrete logistics that need to be clearly determined from the outset!
Step 2: Plan your virtual summit content.
What is the title of your summit? What is the main theme? What guest speakers would you like to have on your summit, and what topics are you interested in having them speak on? As the host, you are responsible for the overall creative direction of the event!
Step 3: Choose the technology you will use.
A virtual summit is an online event which will require hardware and software. You will need tools like a webcam, computer, fast internet connection, microphone, email marketing platform, landing page software, affiliate system and payment processor.
One Technology option that I highly suggest you check out is Thinkific. This platform has some great resources that teach you how to host a virtual summit. In fact, Thinkific has an upcoming Think in Color Summit and it’s a perfect opportunity for you to see a virtual summit in action from the landing page to the emails they send to the type of speakers and more!
Step 4: Convince guest speakers to join your event.
Reach out to influencers in your field to ask them to be a guest speaker on your summit by positioning the opportunity as a collaboration. They will have the chance to gain exposure, increase their authority and grow their email list.
Phase 2: Creating
Step 5: Create a sales funnel for your virtual summit.
As far as sales funnels go, the one you will need to create for your virtual summit is not too hard. It involves 4 pages: opt-in page, upsell page (for pitching the All-Access Pass), order page and confirmation page.
Step 6: Record the guest speaker interviews.
Recording interviews with your guest speakers is a crucial part of the virtual summit creation phase. You need to ask direct questions. You need to have great audio. You need to keep them to about 30 minutes or less!
Step 7: Prepare your virtual summit landing pages.
During the execution of your summit, which will happen at the end of Phase 3, you will need to broadcast the interviews live for a period of time. This is best done on branded landing pages which you can set up in advance.
Step 8: Prepare the membership site for those who purchase your All-Access Pass.
As a way to earn revenue during your summit, you will be offering an All-Access Pass which will give those who purchase lifetime access to a membership site where all the interviews are stored. Those who miss the free interviews after they are taken down can watch them at their leisure if they buy the All-Access Pass.
Phase 3: Launching
Step 9: Set up your affiliate program, and help your affiliates promote effectively.
By offering a financial incentive through an affiliate program for your summit to your guest speakers, you encourage them to promote your event. If you haven’t already, you need to integrate your affiliate system with your sales funnel. Then, you need to assist your guest speakers in signing up as affiliates, and provide them with all the graphics and swipe copy they need to share.
Step 10: Promote your virtual summit.
For the first three weeks of Phase 3, you will be promoting your summit to get as many attendees to register as possible. I encourage you to use all outlets available to you: podcasts, guest blogging, Facebook groups and more.You may also want to host a giveaway.
Step 11: Host your virtual summit!
The final week of Phase 3 you will be executing your virtual summit by broadcasting the interviews live at the designated time. Do not be late in posting them, and be prepared to handle lots of emails and questions from attendees.
Step 12: Follow-up on all important remaining tasks.
Your virtual summit might be over, but that doesn’t mean your work is! You need to make sure all purchasers of your All-Access Pass have been given access to the membership area. You need to pay your affiliates. You need to leverage your relationships with those influencers for future business partnerships.
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