Want to automate sales in your online business? By putting a few simple systems in place, you can easily keep your products and services in front of potential customers. You’ll not only make more money, but you’ll do it mostly hands-free. All that you really need is a few automated tools.
Your first must-have tool? An email automation tool. Simply put, an email automation tool allows you to send a series of emails that go out on a pre-determined schedule. The emails are written to engage your audience and pull readers further into your sales funnel.
Typically, an automated email series will have at least five emails and is used as a lead generating tool. You offer a free opt-in on your website with (for example) “printable food journal” or “5 must-have tools for busy mompreneurs.” When your reader fills out the form, she’s automatically added to your automated email list, and now you have her attention with every email.
The key is to write your email series with specific calls to action. It’s not enough to just give her tips for being more productive. You have to also give her the opportunity to buy your products or services.
Done right, your email series can automate sales in your online business by helping keep the cash flowing, even when business is down.
The fastest way to get your email series up and running is to use a tried and true email marketing platform such as ConvertKit. It’s simple to set up, and extremely affordable.
For the content for your email series, look back over your most popular blog posts and products. Posts can be repurposed to provide valuable content to your email subscribers, with a natural upsell to matching products or services.
In addition, think about the questions you’re most frequently asked, what conversations pop up again and again, and what your competitors are discussing. These golden nuggets of information are the building blocks of a compelling automated email series that your readers will actually read. And if they’re reading, they will eventually buy.
As they move through your email series, you want to keep in mind that subsequent offers should be more and more valuable, with the occasional low-priced offer thrown in.
In fact, if you’re using a more sophisticated system such as ConvertKit, you can easily move people between email series based on the actions they take. That means they’ll see exactly the offers they want and need, and nothing else. It can make selling via email super productive, and best of all, completely automated!