Why Use ConvertKit?
Let me start by saying that this IS NOT a post about growing your email list by thousands upon thousands of subscribers.
That's a great goal for some bloggers, but for most of us, we're just trying to get to the first 100 or maybe even 500 subscribers…because that alone is a huge milestone. HUGE.
I myself currently have an email list for Mompreneur Money that hovers right around 2000 subscribers. So no, I'm not one of those online entrepreneurs with a MEGA-SIZED email list, but guess what? I'm okay with that.
So far, my email list growth has been steady. My very first 500 subscribers were accumulated using ConvertKit as my email marketing provider and testing out various list-building strategies.
I didn't actually use Convertkit when I first started blogging.
Once upon a time, I worked as a marketing liaison for a college. My biggest responsibility was writing and sending emails to potential students on a weekly basis. To do this, I used MailChimp–and MailChimp was my life for two years.
Naturally, when I started my first personal blog in 2014, I gravitated towards MailChimp as my email marketing tool of choice.
Then, in 2015, I came across an article about ConvertKit and I kid you not, my little semi-tech savvy heart skipped a beat! I jumped ship from MailChimp to ConvertKit faster than my kid accepting an offer for free chocolate cake.
In terms of tech tools, switching to ConvertKit was one of the best business decisions I've made.
While MailChimp certainly served my needs at the time, as I graduated to becoming a serious professional blogger/online entrepreneur I needed a tool that would help me to better market my side hustle.
In this post, I'm sharing 10 reasons I'm absolutely crazy about ConvertKit for bloggers.
Reasons to Use ConvertKit for Email Marketing
Easy to Use Email Marketing Platform
I am semi-tech savvy at best, but ConvertKit makes me feel like a FREAKING email rockstar! I know for so many solopreneurs learning all the tech tools can be overwhelming and complicated. ConvertKit has functionality that allows you to get started with the basics and learn how to use more of the functions as you go.
Top Bloggers Use ConvertKit
Top bloggers I admire, like Michelle at Making Sense of Cents, use ConvertKit to run their email marketing campaigns. There are a ton of other BIG-TIME bloggers using the platform.
If they entrust their email list and communication avenue to ConvertKit, then I'm on the right track and following in great footsteps. I actually have the pleasure of being in a Facebook group with Michelle and she herself said in a comment, “I didn't understand email marketing until I started using ConvertKit.” Success leaves clues people…this is one!
You Can Easily Create Landing Pages and Sales Pages
That's right! For those of you who shiver in your boots at the thought of using LeadPages, you can use ConvertKit as both your email marketing provider and as a way to create landing and sales pages. Heck, you may simply not have the resources available right now to make the investment in LeadPages, so I'm all for keeping it simple and knocking out two birds with one stone by using ConvertKit.
Organizing Your Email Subscribers is Easy
This is important because when a reader opts-in to your email list, you can automatically tag and label them so you know where they came from and access these groups for customized emails in the future.
You Can Create a Sales Funnel
You can use the platform to create a sales funnel. Creating a sales funnel gives you an opportunity to share your expertise with your audience over the course of several emails.
These emails will share valuable information with your audience and include links to blog posts, videos, and products that you recommend for your audience. It is incredibly easy to set up because ConvertKit provides a ready-made template for you to set up your first sequence of emails.
Get Charged ONCE for a Single Subscriber
Regardless of how many different ways you tag them inside your ConvertKit account, your subscribers are never double counted.
For instance, some email providers will count 1 subscriber 3 times if you have them included on multiple lists within your account. So if a subscriber signed up for your freebie about blogging, then again for a freebie on book publishing, and then signed up for your free email course, that 1 subscriber would in effect be counted as 3 people on your list.
With ConvertKit, it doesn't matter how many different “tags or labels” you give to your subscribers or how many of your freebies they sign-up for. 1=1 and that's that.
Automatically Send PDF Lead Magnets
You can automatically send your subscribers a lead magnet (aka incentive) for signing up to your list. This means you can send an ebook, checklist, worksheet, or other types of pdf opt-in with a very simple set-up process.
Basically, all I have to do is set up a new form, upload the pdf incentive and in less than 5 minutes I've ready to rock and roll!
Easily Integrates with WordPress
It's very easy to create email sign-up forms in your sidebar and embedded within your blog posts because of ConvertKit's seamless integration with WordPress.
Great Customer Service!
After previously using a platform where I could never get a hold of a live customer service agent, I was delighted to actually be able to live chat with customer service team members on ConvertKit. Once, even Nathan, the founder himself gave me some feedback on one of my opt-ins and helped me understand how to boost conversions. Needless to say, I WAS IMPRESSED!
There you have it! My honest opinion about why more bloggers and female entrepreneurs should be using ConvertKit.
If you want to learn a little bit more about email marketing and how to use ConvertKit, check out one of their free email list building trainings.
No matter what email marketing tool you decide to use for your blog, have fun with it!
It will likely become a big part of the way you run your blog so make sure you love it!
ConvertKit for Bloggers
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3 Steps to Create a Lead Magnet for Your Blog
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