Have you ever found yourself sucked into taking an online quiz because you were simply too curious not to complete it? C'mon, tell the truth.I've definitely taken a quiz or two (or three…or four) already in this year alone–don't judge me! Most of them are Buzzfeed-style personality quizzes that show up in my Facebook or Pinterest feed.
I've definitely taken a quiz or two (or three…or four) already in this year alone–don't judge me! Most of them are Buzzfeed-style personality quizzes that show up in my Facebook or Pinterest feed. Oh, you've seen them! Below are just a few from Buzzfeed's website. I'm seriously having to fight the urge to completely stop what I'm doing right now and take the “Create The Perfect Husband” quiz–again, don't judge me.
I don't exactly understand the psychology behind it (maybe some deep-rooted need for the answers to the universe to be revealed to us), but people simply love to take personality quizzes–women especially.
As a creative entrepreneur, I got to thinking. Why not put this love for quizzes to work for my blog? Why not offer my readers a quiz that will help them figure out something to help them in business.
A couple of weeks ago, I had the opportunity to try out a quiz-making platform called Interact. I used Interact to create my very first! Take a look…
The Interact platform basically allowed me to put together my own quiz using a premade template that I customized with my own wording and a few of my own images.
Being that it was my first time using the platform, it took me several hours over the course of two days to put my quiz together. This time included deciding on my quiz topic, coming up with questions, deciding on result paths, finding images to match with each question as a visual aid, and connecting my quiz to my email marketing platform ConvertKit for lead collection (and to be able to send quiz takers their different results based on their answers.)
To be perfectly honest, it was more time-consuming on the front end than I thought it would be, but my results were well worth the effort! Here's a snapshot of my results…
As you can see in the snapshot above, over a 2-week time span, I had over 800 views, 226 people to start the quiz, and 73 people to complete it. That's 73 new people I was able to add to my email list–can we say WOOT WOOT!
The majority of these people found me on Pinterest –because I'm obsessed with Pinterest at the moment (check out my friend's Pinterest to Profits course if you are interested in being obsessed too). I simply created two different pins that led interested readers to my quiz.
I am very happy with my results from creating my first Buzzfeed-style quiz. I plan to continue to tweak my quiz, making it better for quiz takers and hopefully increasing my conversion rate.
It may have been a good bit a work up front, but now it's a funnel that is bringing in new subscribers to my email list on autopilot.
Ready to create your own Buzzfeed-style quiz to connect with readers and grow your email list?
Click here to check out my tutorial on how to use Interact to make your first quiz.