How to Start a Mom Blog in 2023

How to Start a Mom Blog

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How to Start a Mom Blog in 2023

Starting a mom blog was one of the best business decisions I ever made for myself and my family.

It's allowed me the flexibility to be a work-at-home mom, express myself creatively, and earn an income doing something I love.

I've lost count of the number of conversations I've had with moms who want to start blogging but have no idea how to actually get their blog up and running.

I realized that even though I've had this conversation many times with so many moms, I have never written about it in much detail on my blog.

If starting a blog in 2021 is a priority, I want to help. This post is a comprehensive guide on how to start a mom blog including the platforms that have worked well for me and strategies on building a successful blog.

Be sure to enroll in HerPaperRoute's free blogging class which goes more in-depth than what I provide here i this post alone.

Note: This page is packed with juicy information, so bookmark it so you can easily return to it later!

Step One: Choose a Blog Niche

How to Choose a Blog Niche

Deciding your blog niche can be one of the hardest steps in the blogging process.

Do you blog about something you are passionate about?

Do you blog about a popular topic that other people want to know about and will make you money?

The list of questions can go on and on.

What I can say from my own personal experience, and from reading and listening to other bloggers, is that if you are in this blogging for the long run you better damn well better make sure that whatever it is you are blogging about is something of interest to you.

Now, with that said, there are some blogging niches that tend to be more popular and profitable than others. Some of my favorite work-at-home moms have blogs in the niches listed below.

But know that you don't have to start from scratch, you can actually buy an established niche site that is already profitable, and just improve it!

Profitable Blogging Niches

Cooking and Recipe Niche

People are always on the hunt for a good recipe. This makes food blogs a very popular option with a range of different sub-topics–southern recipes, vegan recipes, brunch recipes, kid-friendly recipes, etc. You can learn more about starting a food blog here.

Successful Examples: Stay Snatched and Jessica in the Kitchen

Parenting Niche

Of course, mommy blogs and parenting blogs make it on the list for profitable niches! Parents love to spend money on their children or spend money trying to solve a problem related to their children. Some popular topics in this niche include homeschooling, staying organized, baby, kid activities, and more.

Successful Examples: Kidding Around Greenville and Scary Mommy

Related Content: How to Start a Baby Blog

Personal Finance Niche

There are always people who want to improve their financial situation. This fact makes finance blogs are very popular. Some popular topics in this niche include budgeting, money-saving, money-making, investing advice, and more.

Successful Examples: Making Sense of Cents and HerPaperRoute

Travel Niche

In recent years (well at least before The Rona), travel blogs have become increasingly popular. With platforms like Instagram and Pinterest that focus on beautiful imagery, travel enthusiast suddenly have this opportunity to share their travel experiences with the world allowing other people to sort of experience travel vicariously through their pictures.

Successful Examples: Travel Noire and Travel Mamas

Health and Fitness Niche

Body improvement is always a hot topic. People are searching online for answers about acne, weight loss, yoga, running, and more. There are a ton of sub-topics to write about in the health and fitness niche and the profitability is uncapped.

Successful Examples: Natasha Pehrson and Diary of a Fit Mommy

DIY Niche

The Do It Yourself blogging niche has also grown very popular in recent years–I have an obsession for HGTV and I'm the least crafty person I know!

DIY blogs can focus on a lot of different areas from home improvement to sewing to kids crafts and more!

Successful Examples: The Flooring Girl, Crafty Life Mom and Rad Dad Builds

Lifestyle Niche

Lifestyle blogs tend to focus on more than one topic. Lifestyle bloggers and Influencers talk about their personal experiences across a broad range of topics. In this niche, you can talk about parenting, fashion, clean eating, and travel all in one blog. Because of the personal flare, these are typically very visual blogs with lots of personal images.

Successful Examples: Mattie James and Just a Girl & Her Blog

Honestly, any blog has the potential to make money. However, the blog niches mentioned above just tend to be more profitable.

Create a List of Blogging Topics

So my best answer for how to choose a blogging niche is to try to choose a topic you are interested in that also happens to fall under one of the profitable blogging niches.

Try asking yourself the following questions:

  • What are your favorite hobbies?
  • What kinds of things do you think you are best at doing?
  • Do people at work ask you to help them with anything in particular?
  • Do family members call on you to fix things or make things?
  • Is there a favorite television show that you watch and know inside out?
  • What are your favorite kinds of books? What books have you read lately?
  • Do you read articles online? What kinds of articles are you drawn to most often?
  • Do you consider yourself an expert or really good at something?
  • Are you good at giving advice? What do you give advice about and to whom?
  • Are there particular topics that you may not know very much about, but that you are eager to learn?

These are just a few questions to get your mind racing about the possibilities that exist when it comes to choosing your blogging niche.

When I started my blogging journey, I did a very similar exercise. I started listing all the things I thought I was good at, things that I was passionate about, things that I didn’t know but wanted to learn, and much more.

You’d be surprised at the type of things that end up on your list when you are honest with yourself and write everything out.

This exercise should yield a decent amount of topics to think about if you don’t already have something in mind. You can use this list of topics to do a little research and find out if other people are blogging about similar issues.

Step Two: Choose a Blog Name

How to Choose a Blog Name

Personally, I get totally caught up in the naming process of my blogs. Your blog name is typically the very first point of contact between you and a reader. You’ll want to think about the following questions when deciding on a blog name:

Does the name convey the mission of your blog?

Are there a million other blogs out there with a similar name?

Is the blog name overly complicated and likely not to grasp the attention of readers?

Is the domain name associated with your blog available?

You want your blog name to be as unique as possible without being unintentionally difficult to spell or remember.

You want your blog name to possibly shed a little light on what your blog is all about, but if that is simply not possible (as is the case sometimes), you can always add a tagline that gives a little more insight.

Here are a few of my favorite mom blog names: – A blog for new and expectant mothers to find information on anything from pregnancy to labor and delivery, breastfeeding, and even decorating your baby’s nursery on a budget. – A blog with tips on marriage, motherhood, and money for women who feel like they should have it all together…but don't. – A blog that aims to educate and inspire busy parents on their health and fitness journey.

These are just three examples of mom blog names to give you an idea of how you can get creative with your blog name but still make it easy, unique, and catchy!

Once you come up with a good blog name, you need to make sure that the domain name is available. It's better if you can secure a domain name that ends in .com. Your domain name is the web address people use to find your blog.

A really easy way to see if your domain name is available is to simply type it into the address bar of the browser and see if it leads to someone's site.

If you type in a domain name and it is not available, don’t be discouraged. Try typing in a slightly altered version of that domain name.

For instance, if you wanted to secure the domain name and it was taken, try or instead.

Step Three: Choose a Blogging Platform

How to Choose a Blogging Platform

The first thing you need to understand is that there are pretty much two types of blogs in the blogging world: Hosted Blogs vs. Self-Hosted Blogs.

Here is an easy way to understand the difference:

A hosted blog is like renting a house.

A self-hosted blog is like buying a house.

When you buy a house, you own that space. It's undoubtedly yours. You have more flexibility to customize it and make it your own. The same goes for creating a self-hosted blog.

(FYI–A few hosted blog platforms include Wix, SquareSpace, Blogger, and Medium.)

Hosted blogging platforms can be great for certain business models like ecommerce shops, artist selling their work, restaurant owners, etc. In most of these cases, the business owner does not have a goal of writing blog content to earn money.

If you intend to create a money making blog and generate revenue from your blog content, you should create a self-hosted WordPress blog.

Important Note: There is a difference between creating a blog on (which is a hosted platform) vs. (which is for self-hosted blogs).

The easiest way to set-up a self-hosted blog is to use a platform like SiteGround.

Siteground Tutorial

For beginner bloggers, SiteGround is affordable, easy to use, and a reliable option to get your blog up and running.

A 3 reasons to start a blog with SiteGround:

Great Customer Service

SiteGround offers 24/7 support so they are available any time of day that you have any questions. These folks will hold your hand and walk you through whatever you need!

Seriously, I once called them crying at 2 AM in the morning because I thought I accidentally deleted my entire blog! They calmed me down and fixed the issue is like 5 minutes

Great Beginner Hosting Plan

The SiteGround startup plan offers free and easy WordPress Installation. Once you sign-up for a hosting plan, you can simply choose their click and install automated WordPress installation.

Or, if you feel a little intimidated by the tech stuff, you can call their customer service line or use their chat service to have them install WordPress for you.

Here's a super short video that shows you what the backend of SiteGround looks like.

Great Uptime

Sometimes in the blogging world, websites go down due to forces outside of your control. Some hosting platforms are notorious for having this happen.

Downtime on a blog means decrease in traffic and money–two things every blogger dreads!

However, SiteGround has a 99.9% uptime. Just one less thing to worry about!

How to Start a Blog with Siteground

I wrote a very easy to follow SiteGround Tutorial to walk you step by step through the process. Essentially, all you need to do is pick your hosting plan and follow the steps provided. It should take 10-15 minutes to get your blog set up.

Once you have your WordPress blog set-up, it's time for the fun part–Blog Design!

Step Four: Design Your Blog

How to Design Your Blog

You want to make sure that your blog design is attractive to potential readers. WordPress Themes are how you beautify your blog!

You can expect to pay from $50-$130 for a premium WordPress theme.

There are so many WordPress themes being sold that it can become very overwhelming just trying to figure out which theme works best for you.

In the beginning of my blogging journey, I would spend hours upon hours sifting through WordPress themes.

I can’t even tell you how many times I unknowingly purchased a less than stellar theme, then had to remove it and start over from scratch. Sounds like buckets of fun, right?

My suggestion is to purchase themes from smaller, reputable theme developers. You want to buy a theme from a small company with great customer support.

I'm a big fan of feminine WordPress themes, so here are a few sources I highly recommend.

Bluchic WordPress Themes

Bluchic offers beautiful feminine WordPress themes, step-by-step instructions, and video tutorials! The Bluchic team has a great blog with super helpful tips and a free resource library to help you with your online presence.

Restored 316 Design WordPress Themes

I've purchased WordPress themes from Restored 316 Design for years now! I tend to create websites using something called Genesis Framework. Restored 316 Design builds themes made for Genesis Framework.

I love that this theme developer has an active Facebook group for customers and they have a Theme Quiz to help you decide which WordPress theme is best for you.

Free WordPress Themes

If you go with a free theme, make sure it's from a reputable source. Blossom Themes offers several free theme options that are beautiful and super helpful especially if you are on a tight budget.

Step Five: Write Your First Blog Posts

How to Write Your First Blog Posts

Once you have all the foundational components of your blog set up, it's time to start writing content!

The biggest question when it comes to writing blog posts in undoubtedly, how many blog posts should I have before launching?

My answer to this question is to have 5-10 blog posts written before you launch.

The best type of blog posts to write for a new blog are how-to posts and list posts.


  • How to Easily Make a Chocolate Cake from Scratch
  • 5 Books Every Expecting Mom Should Read
  • How to Quickly Lose 10 Pounds Before Your Wedding
  • 10 Ways to Save $1,000 Per Month

How to and list posts seem to be more favored by search engines and can help you get more eyes on your new blog sooner. If you take a close look at successful mom blogs, you will see plenty of these types of post. These mom blogs know how well these posts work to bring in traffic!

When it comes to actually writing your blog posts, there is no perfect formula.

Generally speaking, you should:

Write Valuable and Lengthy Content (that is SEO friendly)

SEO stands for Search Engine Optimization. SEO-friendly content gets a thumbs up from Google and Google is who has the power to send (or restrict) large amounts of traffic to your blog.

You want to make sure that you write content that helps solve problems for your target reader. You don't want to write a bunch of useless, thin content. Google defines thin content as content with little to no value to the reader.

While there is no magic number for how long a blog post should be, I will say in the beginning to try to write posts that are 700 words or longer–and longer is probably better. You want to write longer articles that really focus on solving a particular problem for your reader.

Tip: You can use a WordPress plugin like Yoast SEO or Rank Math SEO to help you craft a more SEO-friendly post.

Write Pillar Content

Pillar content means writing in-depth content related to your niche. The first few blog posts that you write before publishing your blog should be pillar content.

You can take a look at other popular blogs in the same niche as you to help you come up with a list of content ideas for your first blog posts.

Write Intriguing Headlines

Your headline is the first impression that you make on a potential reader. The better your headline, the better your likelihood of capturing the reader’s attention in those first few seconds, and peaking their interest enough to push them to continue reading.

Your headline should communicate to your reader what content you are about to deliver. There are generic headlines that have been tested for their efficacy, are adaptable across different blogging niches.


  • Why I Decided To [enter text]
  • How To Think Like A [enter text] And Get [enter result]
  • How To Become A [enter text] In Just [enter #] Weeks
  • Here's Why I Decided Not To [enter text] Ever Again
  • How To Become [enter text] Even When You Are [enter text]

Make Sure Your Content is Properly Formatted

You want to make sure that your content is easy on the reader's eyes. To do this, you should use short paragraphs, headings, and bullets.

Keep your paragraphs short and sweet with no more than 2 or 3 sentences each. Use the different headings to break up your content into easy-to-read sections.

Here are 21 Super Easy Blog Post Ideas that can work for any niche!

Step Six: Make Money From Your Blog

How to Make Money from Your Blog

Once your blog is fully launched, you can (and should) work on ways to help your blog make money…preferably by creating multiple income streams.

A few popular ways that mom bloggers make money include:

Affiliate Marketing

Affiliate marketing is the easiest way to monetize a new blog. All it really entails is sharing affiliate links of products and services that you already use and love. Here's why I love affiliate marketing for mom bloggers.

Sponsored Posts

Sponsored content can be a great way to monetize your blog. In a sponsored post, a third-party company pays you a set fee to write about a particular topic on your blog.

Selling Services

Selling profitable services is a great way to make money from your blog. While coaching and consultations are two popular services you can sell on your blog, there are also many other profitable services like social media management, proofreading, graphic design, and more!

Selling Digital Products

Selling digital products such as ebooks, checklists, planners, online courses, etc. is a great way to create passive income from your blog.

Ad Revenue

These are the best, highest paying ad networks every blogger should know of.

Step Seven: Get Traffic to Your Blog

How to Get Traffic to Your Blog

If you don't find ways to get eyes on your blog, what's the point of all of the hard work that you put into creating it?

You have to promote your blog so people know it exists. Here are a few ideas to get traffic to your blog.

Share Content on Social Media

Sharing your blog posts on social media is an easy way to get more readers. Where do your target readers hangout? Facebook? Instagram? Pinterest? YouTube?

Share your content to the social media platform your target audience is most likely using.

When I first started blogging, Pinterest was my number one traffic source. Pinterest is a great way for beginner bloggers to get traffic and can be a source of monetization.

Paid Ads

Although you can grow your blog traffic organically, paid ads allow you a way to scale your blog traffic faster. Running targeted Facebook ads and Pinterest ads has worked for me in the past. I don't recommend that you start out using this as your primary traffic source.

Guest Blogging

Guest blogging allows you to share your expertise with readers from other blogs. Ideally, you will write a unique article on a topic related to your niche and ideally be able to link back to your own blog content.

Email List

Growing a healthy email list is also a way to send traffic to your blog content. When someone finds your blog and enjoys your content, they may not necessarily remember to come back to it on their own.

If you can entice them to join your email list, you now have the power to alert them to your new blog content and make it even more likely that they will visit your site again.

Wrapping Up

Starting a mom blog is a really great way to share your expertise, do something creative, and make money from home while doing it!

It doesn't matter if you are a stay-at-home mom, a work-from-home mom, a 9 to 5 mom, or whatever the case may be! If you want to start a mom blog, the opportunity is there. It's never too late to get started.

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