Okay, ladies. Let me get real transparent with you for just a moment. I want to talk about the decision for me to narrow my blog focus to speak to one specific target audience–Mompreneurs.
The decision for me to really narrow my blog focus has been a long time coming, but nevertheless, it still scares the crap out of me! Why? Well, mainly because I'm an indecisive, multi-passionate creative by nature and the thought of just focusing on one thing scares the bejeebees out of me! Can any of you relate?
For us multi-passionate creatives, just doing ONE of anything typically is NOT something that comes easy. Heck, I honestly believe that while there are some people in this world who probably were sent here to accomplish a single world-altering purpose, most of us are multi-purpose beings.
I believe we are here to share our talents and creative gifts (see plural ) with the world!
How then can I possibly write for just one audience? This is the question that has been playing in my mind for months.
But I'm having to face a cold hard truth as an online entrepreneur…
I cannot be everything to everyone.
As much as I want to help as many people as possible to pursue their dreams of creating online businesses and financial freedom, by focusing my writing and products on one particular audience, it will make me a better teacher, a better coach, and a better entrepreneur.
So, why did I decide to focus on mompreneurs?
First, mommy bloggers and mom entrepreneurs are two audiences that I'm naturally drawn towards helping; it helps that I'm a mompreneur myself so I can totally relate to this audience. I can't tell you how many countless conversations I've had with women who are moms and are overflowing with ideas for businesses but no clue how to get it off the ground…especially while being a busy mama.
Second, I know from personal experience how it feels to be a busy working mom who wants to quit her day job to pursue her dream job of making money from home. I know the feeling of wanting to be a good mom and a good wife, but also needing a creative outlet to pursue my passions and share my knowledge with others.
Lastly, talking to moms about starting online businesses as a way towards financial freedom really lights me up more than any other group I can think of. I get all “kumbaya-ish” when I'm talking with other moms who have an entrepreneurial spirit.
What/who finally made me cave into the idea of a narrower audience?
I'd been following Ruth Soukup online for a few months and recently decided to invest in myself and my business by signing up for her Elite Blog Academy. Ruth made it very clear that branding your blog is important, but is impossible if you don't know who your target audience is.
I completed pre-assignments in preparation for Ruth's blogging program. One of the assignments required me to write about who exactly my target audience is.
From that one exercise alone it became extremely evident to me that I was trying to write for more than one audience.
In trying to appeal to more than one audience, it affected the tone of my writing, my color schemes, my creative branding, and even the types of products I created.
There were times when I wanted to focus more on issues that female entrepreneurs would better understand, but I was fearful of writing about those particular topics because I didn't want to turn off my male readers and students (because they do make up a percentage of my audience).
But as Ruth so elegantly points out,
As bloggers, we tend to try to write to everyone. We start with a broad base and then hope that something catches on. But when you try to write to everyone, you end up writing to no one.
I refuse to
spend waste my time writing for no one. Instead, I'm recommitting myself to helping moms to ignite their creativity and earn money online–BOOM!
Ruth's words gave me the kick in the butt that I needed to make this change! Now, I'm extra stoked to see what awesomeness will come once I begin going through the Elite Blog Academy curriculum!
If any of this sounds like something you need, feel free to grab Ruth's Blog Branding Guide.
What can you expect from me moving forward?
So to be clear, I will be unapologetically catering my writing and products toward mom entrepreneurs who want to build streams of passive income into their businesses.
This means that my focus will be more on helping business moms who want to write books, create short online courses, and promote affiliate products as a way to earn income with their blogs.
I also decided that there will be a personal development component to my blog. I've found that being in a creative and positive mindset has contributed to my life and business success. Moving forward I will find ways of helping mompreneurs to evolve their mindsets as well.
What about you? Do you feel like you know exactly who your target audience is, or does it still feel like you are writing for everyone!
Leave a comment below. I'd love to chit-chat!