Rebranding Your Blog: Why I Changed My Blog Name

Why I rebranded my blog

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Have you been thinking about rebranding your blog?

I'd been contemplating the idea of rebranding my blog with a new name for months. (By contemplating, I actually mean anxiously mulling over whether or not to do it!)

When I initially started the blog Teach & Flourish, I only had plans to discuss topics about teaching online courses such as what equipment to use, what platforms are best for hosting a course, etc.

But that little website idea spiraled into so much more. In a nutshell, I' started teaching about online classes, affiliate marketing, and book publishing. Even more specifically, I started helping women (primarily moms) who were looking for a way to earn passive income online and still balance family life–a description that pretty much sums up my life!

Related Article: How to Start a Mom Blog

Targeting a Specific Audience

So after months of mulling over the decision, I slowly started targeting my blog posts to focus more on this specific audience. You can read about my target audience transition here.

I also purchased several blogging resources. One of those resources helped me understand the importance of properly branding my blog. I was prompted to write out a very detailed description of who EXACTLY my business is seeking to help.

This exercise really kicked my butt, however, it helped me to realize the importance of focusing my efforts on the people I believe I can help the most–moms who NEED/WANT an entrepreneurial outlet that not only allows them to be creative but allows them to earn money from their creativity.

I've learned that when you try to target EVERYONE with an online business, you often end up helping NO ONE. So, having a targeted audience is crucial if you want to be successful in this type of business model.

Who Inspired Me to Rebrand My Blog?

I was reading a blogger review post from a mom blog that I follow. In the post, the blog author gave a fellow blogger candid advice on how to uplevel her blogging business.

One of the things she suggested for this blogger was to consider a business name change that was clear and relevant to her target audience. The moment I read those words, I knew I just had to take a leap of faith and do what I had been dreading doing for months.

As soon as I returned from vacation, I hired Grayson at iMark Interactive to help me with all the changes. He completed all the link changes, redirects, and a little extra for an extremely affordable cost–which I was over the moon happy about because it was within my budget. I was even more surprised when he finished everything in just a couple of hours. I thought for sure it would be a few days!

My New Business Name

As you can tell by looking at my logo, my rebranded business name is Mompreneur Money–Can I get a Woot, Woot? Since I wasn't expecting the changes from my tech guy to be ready so quickly, I had to whip up a new logo which I love!

While there is still a part of me that is FREAKING OUT about the change, a bigger part of me knows that this is a move in the right direction for my business.

I changed to a name that is easier to understand and more relatable to my target audience. Moms who want to become entrepreneurs and make money online is my new jam. It is a great move, and I'm glad I've finally done it.

I should also note that I had to update my new business name in other places like Google, Pinterest, My Product Pages, etc.  It was something I was dreading, but it ended up not being so bad after all.

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5 thoughts on “Rebranding Your Blog: Why I Changed My Blog Name”

  1. Hey Kari! I can absolutely relate having also gone through the same thing recently. I’m also an EBA member and the early assignments made me seriously consider making a name change because much like you, the focus of my blog started to shift. Congrats on your change. Making big changes require a leap of faith. Oh…and I think your new logo looks great! 🙂

    1. Hi Milveen! Thanks so much!!! It’s weird how much I resisted changing my business name at first–even though I knew in my gut it needed to be done–and now I’m in love with my name!!! Big changes and leaps of faith go hand and hand! Looking forward to seeing you on a Mompreneur Monday!!!

      P.S. I’m going to schedule your recent Mom Tribe post to my Facebook page and Pinterest. Great information =) xoxo – Kari

  2. Wow, congrats to this bold move!
    I’m also considering a name change for my blog and know how scary this seems! With your post in mind, I’m a little more at ease though and I hope I end up happy and content just like you did!!

    Btw, your website looks beautiful!

    Best wishes

    1. Hi Carolin!Wishing you a smooth and easy rebrand! You are definitely right about it seeming scary but I definitely feel like I can move forward with real confidence in my brand name now. Your website is beautiful too! Restored 316 gals!!! =) Let me know if you have any other questions about the rebranding process. I still have to write a longer post explaining all the little changes I had to make after the developer made the big changes, but I’m here if you need help.

      Take care! xoxo

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