If you've been following this blog, you have probably recognized by now that the money-making ideas that I discuss on here are mainly passive income type products likes books, affiliate marketing, and courses. Never have I mentioned direct selling for bloggers…until now.
Never, in a million years did I think I would EVER AGAIN find myself a part of a Direct Sales Company.
In the last 5 years or so, I tried my hand at two different MLM companies.
At one point, I was selling coffee.
Next, I tried selling wine for another company. While I did have a blast hosting wine parties, and drinking socially for a living, my interest with MLM companies fizzled fast.
I simply didn't have a strong enough connection to the products, and to be quite frank, I wasn't a fan of the compensation plans.
So, for the last few years I have steered away from joining any MLM companies–and there were plenty opportunities from friends and family.
My life as an MLMer was DONE DONE DONE….or so I thought.
Then a Product Caught My Attention…
About a year ago, my friend invited me to a Facebook party for a product called LipSense, or what I believed was “Some Random MLM Lipstick Company.”
Even though I'm not a huge makeup fanatic, I agreed to attend because I was intrigued by a video of my friend running her fingers across her lips to show that it was completely smudge-proof.
I was hooked!
I purchased one color + a gloss but completely ignored the opportunity to become a distributor.
My thought at the time was, “I'm a BLOGGER. I'm a COURSE CREATOR. I'm not a DIRECT SELLER.”
Six Months Later My Mompreneur Blogging Friend Showed Me The Light
Through a series of courses and private online groups, I became friends with a phenomenal 20-something mompreneur who is a social media marketing rockstar in my book.
I thoroughly enjoy her blogging/business advice and absolutely enjoy her teaching style. We teach in the same niche–money-making ideas for entrepreneurial moms–so she is someone I really respect in this industry.
When she revealed that she'd introduced direct selling as a money-making source on her blog, it really got my attention. I was even more amazed to find out that the company she was now a distributor with was the aforementioned “Random MLM Lipstick Company” and she was selling the LipSense products–which I had grown to love.
To see that this online influencer (a.k.a. mompreneur) in the same niche as me had found an incredibly classy way to tie in direct selling with her blog and audience was inspiring to say the least!
So, I took a leap of faith, grabbed my sister as a business partner, and joined her team so I could learn how to tie in this new opportunity as another income stream within my existing brand and blog.
My Strategic Thought Process for Adding Direct Selling
I think that before you take the leap into any new income stream you should have solid reasons for why that income stream is a good fit for you.
Here are some key points I contemplated as I was making the decision to become a LipSense distributor:
1. It was an opportunity to add a physical product to my mix of income sources
Most of my products, except for some paperback books and journals, are digital products. Adding a physical product felt like a natural progression.
I've toyed around with the idea of a drop shipping business, Amazon FBA, and even opening up a brick-and-mortar store, but actually having to manage any inventory seemed like a can of worms I did not want to open.
But, the idea of keeping track of tubes of lipstick was much less intimidating.
2. It was a product that ties in well with my blogging audience of mompreneurs
Most of my readers are moms who are blogging, direct selling, writing books, and teaching courses. We like getting a little dolled up for our social media photos and videos, but when your 3-year-old smack his hand across your face and smudges your lipstick halfway across your cheek, it can seem like you got all dolled up for nothing.
The idea of offering moms a smudge-proof makeup option (which I love and use myself) was a lightbulb moment.
3. It was an opportunity to be part of a tribe of supportive women and make in-person connections
I've been pretty open lately about the fact that running my blog from home, though rewarding, get super lonely sometimes. It doesn't help that I've been living in a new city in a different country for the last year with most of my friends back in South Carolina, Ohio, and Indiana.
Being a distributor with this company is helping me to build a local and international tribe of other women who are also seeking connections.
4. It was a way to start a joint venture with my sister and stay connected despite the geographical barriers
My younger sister is one of my best friends and living this far away from her has been one of the downsides to this international move. However, this is now our second business that we have partnered on and I couldn't be happier!
I know they say not to mix family and business. But this is one of those times when having a family partner is icing on the cake! We are tag-teaming content creation, launch strategies, social media management and more.
We talk several times a day to coordinate different aspects of our business, and we are both learning the ropes together.
If you are interested in seeing the business model, I have a free training called Start A Lipstick Side Hustle to help you learn more.
The Biggest Takeaway
Don't be afraid to try new things in your business.
If I'm being honest, I part of my hesitation in trying direct selling again was how I would be perceived by others. That old stigma of the “salesy, pyramid scheme business model” was stuck in my head.
After slowly establishing my blogging presence, especially in the last year, and I did not want to tarnish my credibility by being a part of a so-called “scheme.”
But that was a self-defeating mindset based on fear. And I had to let it go.
Every single day I promote affiliate products (which I use and love, but did not create). and I collect commissions on the sale of those products.
Direct selling with this company is no different. I use the product, I love it, and now I both sell it and help others to sell it–and yes, I get paid for it. Win-Win.
In a few months, I will write a follow-up post to share my progress and insights with this income stream. My hope is that my experience will inspire you to step out of your comfort zone and try something new.
Feel free to leave a comment below and share your thoughts.